M.A.R.K.O.U.T

case library / growth and strategy

Crown City Cricket Franchise Acquisition

A medium growth and strategy case, candidate-led, built for live practice with an AI interviewer that grades like a coach.

the opening prompt, as your interviewer reads it

Our client is Aldervane Capital, a US-based private equity fund. The Sapphire Premier League, the top professional T20 cricket league in the South Asian nation of Veshara, is auctioning one new expansion franchise based in Crown City, its largest untapped metro. The league drew about 190 million viewers last season and viewership has been growing at double digits for five straight years. Aldervane wants to know two things: should it bid for the Crown City franchise, and if so, how much should it bid?

What happens when you run it live

Your interviewer holds answers to 6 clarifying questions candidates usually ask, so opening the case correctly gets rewarded. The case unfolds over 5 phases, with 2 exhibits handed to you at the right moments. You structure, do the math out loud, and close with a recommendation. Then you get a graded report across structure, quant, insight, synthesis, and communication, with the specific moments that cost you points. The exhibits, numbers, and answer key stay inside the live session, the way a real interviewer keeps the case packet on their side of the table.

How to approach a growth and strategy case

Growth cases hand you a target (grow revenue, fix a stalled business, monetize a product) and an open field of options. The test is structure under ambiguity: lay out the realistic levers (existing products to existing customers, new products, new segments, new channels, pricing), then prioritize by impact and feasibility rather than listing everything.

These cases often carry a curveball midway: a constraint changes, a competitor moves, or the data contradicts the obvious story. Interviewers are watching how you absorb new information without abandoning structure. A crisp final recommendation with a first move and a risk to watch scores far better than a balanced essay.

Run Crown City Cricket Franchise Acquisition live, free. About 35 minutes, graded in the same sitting.

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free · no card · graded in minutes