case library / market entry and sizing
Crustline Pizza Co.
A medium market entry and sizing case, interviewer-led, built for live practice with an AI interviewer that grades like a coach.
- Market entry concept choice
- interviewer-led
- medium
- ~30 min
- 1 exhibit
Your client is Crustline Pizza Co., a Chicago-based deep-dish chain expanding outside its home market for the first time. They've signed a lease in a promising Nashville neighborhood and need to decide which of two restaurant concepts to build there: (a) Crustline Table, a full-service sit-down deep-dish restaurant with a full bar, or (b) Crustline Slice House, a fast-casual counter-service concept selling pizza by the slice and whole pie. Ownership can only build one, they want your recommendation, with numbers.
What happens when you run it live
Your interviewer holds answers to 4 clarifying questions candidates usually ask, so opening the case correctly gets rewarded. The case unfolds over 6 phases, with 1 exhibit handed to you at the right moments. You structure, do the math out loud, and close with a recommendation. Then you get a graded report across structure, quant, insight, synthesis, and communication, with the specific moments that cost you points. The exhibits, numbers, and answer key stay inside the live session, the way a real interviewer keeps the case packet on their side of the table.
How to approach a market entry and sizing case
Market entry cases ask whether a client should enter a new market, geography, or segment, and usually make you size the opportunity before you judge it. Expect a sizing funnel: population or install base, filtered by addressable share, adoption, price, and frequency.
The classic traps are units and time frame. State the unit of every number you produce, and say whether it is annual or one-time. After the math, the case turns to entry economics and risk: how to enter, what it costs to compete, and how incumbents respond. A number without a so-what is a wasted calculation.
Run Crustline Pizza Co. live, free. About 30 minutes, graded in the same sitting.
Start practicing freefree · no card · graded in minutes