case library / growth and strategy
Maison Vela Luxury E-Commerce Acquisition
A medium growth and strategy case, interviewer-led, built for live practice with an AI interviewer that grades like a coach.
- Ma due diligence
- interviewer-led
- medium
- ~35 min
- 2 exhibits
Your client is Corvano Group, a European multinational apparel company with about $18B in annual revenue. Corvano designs and sells mid-market fashion, roughly 75% through its own stores and 25% through wholesale partners, and is known for an unusually fast 12-day design-to-shelf cycle that lets it restock stores weekly in response to demand. Corvano's board is considering acquiring Maison Vela, the leading independent online luxury fashion platform in Europe. Maison Vela curates about 20,000 items from more than 600 luxury and designer houses, accounts for roughly 2% of all European online apparel sales, and recently launched its own private line, currently about 6% of its sales. Should Corvano acquire Maison Vela?
What happens when you run it live
Your interviewer holds answers to 6 clarifying questions candidates usually ask, so opening the case correctly gets rewarded. The case unfolds over 5 phases, with 2 exhibits handed to you at the right moments. You structure, do the math out loud, and close with a recommendation. Then you get a graded report across structure, quant, insight, synthesis, and communication, with the specific moments that cost you points. The exhibits, numbers, and answer key stay inside the live session, the way a real interviewer keeps the case packet on their side of the table.
How to approach a growth and strategy case
Growth cases hand you a target (grow revenue, fix a stalled business, monetize a product) and an open field of options. The test is structure under ambiguity: lay out the realistic levers (existing products to existing customers, new products, new segments, new channels, pricing), then prioritize by impact and feasibility rather than listing everything.
These cases often carry a curveball midway: a constraint changes, a competitor moves, or the data contradicts the obvious story. Interviewers are watching how you absorb new information without abandoning structure. A crisp final recommendation with a first move and a risk to watch scores far better than a balanced essay.
Run Maison Vela Luxury E-Commerce Acquisition live, free. About 35 minutes, graded in the same sitting.
Start practicing freefree · no card · graded in minutes