case library / growth and strategy
NovaBank Digital Bank Growth Strategy
A hard growth and strategy case, candidate-led, built for live practice with an AI interviewer that grades like a coach.
- Growth diagnostic sizing
- candidate-led
- hard
- ~35 min
- 2 exhibits
Our client is NovaBank, a digital-only retail bank operating in Marisol, a mid-sized city-state. The whole digital-banking sector in Marisol has struggled to reach profitability -- most players, including NovaBank, remain sub-scale. NovaBank's board has set a target of $360M in annual contribution margin, and the CEO has asked us to diagnose why the bank is stuck below the scale it needs and to recommend a growth plan to get there.
What happens when you run it live
Your interviewer holds answers to 5 clarifying questions candidates usually ask, so opening the case correctly gets rewarded. The case unfolds over 5 phases, with 2 exhibits handed to you at the right moments. You structure, do the math out loud, and close with a recommendation. Then you get a graded report across structure, quant, insight, synthesis, and communication, with the specific moments that cost you points. The exhibits, numbers, and answer key stay inside the live session, the way a real interviewer keeps the case packet on their side of the table.
How to approach a growth and strategy case
Growth cases hand you a target (grow revenue, fix a stalled business, monetize a product) and an open field of options. The test is structure under ambiguity: lay out the realistic levers (existing products to existing customers, new products, new segments, new channels, pricing), then prioritize by impact and feasibility rather than listing everything.
These cases often carry a curveball midway: a constraint changes, a competitor moves, or the data contradicts the obvious story. Interviewers are watching how you absorb new information without abandoning structure. A crisp final recommendation with a first move and a risk to watch scores far better than a balanced essay.
Run NovaBank Digital Bank Growth Strategy live, free. About 35 minutes, graded in the same sitting.
Start practicing freefree · no card · graded in minutes