M.A.R.K.O.U.T

case library / growth and strategy

Northern Plains Fox Recovery

A medium growth and strategy case, candidate-led, built for live practice with an AI interviewer that grades like a coach.

the opening prompt, as your interviewer reads it

Our client is the Grassland Conservation Alliance, a government-affiliated wildlife nonprofit in the northern grasslands of Solenne. Its flagship species, the silver plains fox, is a protected and endangered grassland carnivore whose population had been stable for decades. Over the past single year the population has fallen from 10,000 to 8,000, a 20 percent drop. The Alliance wants to understand what is driving the decline and eventually address it. Treat this as a diagnostic exercise first: there is no specific recovery target or deadline yet, just an urgent need to understand the cause and act as soon as possible. Where would you start?

What happens when you run it live

Your interviewer holds answers to 4 clarifying questions candidates usually ask, so opening the case correctly gets rewarded. The case unfolds over 6 phases, with 2 exhibits handed to you at the right moments. You structure, do the math out loud, and close with a recommendation. Then you get a graded report across structure, quant, insight, synthesis, and communication, with the specific moments that cost you points. The exhibits, numbers, and answer key stay inside the live session, the way a real interviewer keeps the case packet on their side of the table.

How to approach a growth and strategy case

Growth cases hand you a target (grow revenue, fix a stalled business, monetize a product) and an open field of options. The test is structure under ambiguity: lay out the realistic levers (existing products to existing customers, new products, new segments, new channels, pricing), then prioritize by impact and feasibility rather than listing everything.

These cases often carry a curveball midway: a constraint changes, a competitor moves, or the data contradicts the obvious story. Interviewers are watching how you absorb new information without abandoning structure. A crisp final recommendation with a first move and a risk to watch scores far better than a balanced essay.

Run Northern Plains Fox Recovery live, free. About 35 minutes, graded in the same sitting.

Start practicing free

free · no card · graded in minutes